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Bowser Administration Launches #FITDC3 Campaign to Empower Residents to Take Control of Their Health

Thursday, November 12, 2020

(WASHINGTON, DC) – Thursday, November 12, 2020, the Bowser administration launched the #FITDC3 campaign to prepare residents for 2021 and beyond by offering a new, online health and wellness resource guide designed to make healthy living easier.

As the District continues its coronavirus (COVID-19) response and recovery efforts, the need for comprehensive approaches to strengthening immune systems, improving mental health, and adapting to a new and healthier lifestyle is clear.

Powered by AETNA, a CVS company, and executed by the Department of Parks and Recreation, #FITDC3 will be a year-long campaign featuring:

  • Online fitness content and nutrition information for the body
  • Monthly mental health hacks and good habits to adopt for the mind
  • Virtual fitness events that unite and inspire communities to be their fittest selves.

All content and programming are available on the newly launched web site, FITDC3.com.

Various private partners, with longstanding relationships with DC government and #FITDC are once again stepping up to support Mayor Bowser’s vision of health and wellness for the District.

As the title partner, AETNA will provide essential health and wellness expertise and interactive content to build an online experience for the campaign. They will also provide access to a series of habit-forming, mental health lessons that are specifically tailored for managing stress and anxiety amid the ongoing public health emergency.

Giant Food has agreed to provide free diet and nutrition webinars hosted by their nutrition team and is allowing their store location at 1535 Alabama Ave SE in Ward 8 to be used as a staging area for grocery tour instructional videos. The International Association for Human Values and the Art of Living Foundation’s SKY Breath Meditation programs will be offering stress management, breathing, and meditation workshops, and restorative practices for city residents.

The #FITDC3 campaign will work with local, small businesses and wellness professionals in the fitness industry to highlight lesser-known health resources that are available across all 8 wards. Content and programming for this campaign will be free and open to the public, appearing across digital and television platforms, and also made available on a new website, FITDC3.com. Residents can stay up to date by following the movement on social media @myfitdc on Twitter, Instagram.

The “3” in #FITDC3 is intended as a reminder and a call-to-action for the District to take control of their total health picture and be intentional about making positive health decisions that affect the following three things: body, mind, and community.


WHEN: November 2020 - November 2021



Online access to citywide virtual events at FITDC3.com 




Social Media:

#FITDC Twitter: @myfitdc

#FITDC Instagram: @myfitdc

#FITDC Website: FITDC3.com

DC Department of Parks and Recreation Twitter: @DCDPR

DC Department of Parks and Recreation Instagram: @DCDPR


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